The Challenge:
The Fleurieu Regional Aquatic Centre sport and recreation facility is a huge asset to the community. The centre features a 25 metre, 8 lane lap pool, leisure & children’s pool, a fitness centre facility, outdoor play areas, crèche facilities, a commercial kiosk and a dedicated parking area. The project is a much needed and requested resource to the community and has been on the agenda for many years.
What We Did:
Branding, Graphic design, Visual marketing direction, Custom Web Design, Future-Friendly Web Development, Responsive Web Design, Search Engine Optimisation, UX Design & Content Strategy, WordPress CMS Development
Our Deliverables:
Elk Creative was engaged to create a brand in conjunction with both the Alexandrina Council & City of Victor Harbor that represents the current and future vision for the surrounding areas. The brand was then extended into a visual marketing plan with a style guide for all future print and digital communication. We produced press advertisement, signage display, stationary and a vast array of editable templates. A clean modern responsive website was custom designed and developed using WordPress. Training the team across both Councils was provided and we continue to offer ongoing support to the project.
Success
The rollout of the brand and marketing material was encouragingly embraced by the both Councils, the investors, developers and the community alike. It helped instil confidence in the project pushing the development forward. The blog and news-heavy website which is driven by image and video galleries continue to see it’s traffic increase with 1000’s of visitors every month.
