The Challenge:
The Swellnet brand has grown into an online community, spanning social media, forums and online information boards featuring daily content focused on everything to do with photography, industry news, surfing trends, environmental issues and various surf related journals.
What We Did:
Branding, Logo design, Graphic design of printed material, Custom Web Design, Responsive Web Design & Development, Search Engine Optimisation, UX Design & Content Strategy, WordPress CMS Development, Content Strategy, WordPress Training & Maintenance.
Our Deliverables:
Elk Creative have an ongoing and long-standing relationship with Swellnet so given the nature of this relationship, it’s almost impossible to quantify all of our deliverables. Over the years there have been many large to small-scale projects that we have helped lead or just been involved in. Essentially though we have designed not only the original brand for Swellnet but also the vibrant new re-brand. We have been involved in the design and creative process of the past 3 versions of the Swellnet websites and produced various print solutions from press ads to packaging products.
Success
When Swellnet originally launched its online presence in 2002 it already had a small following from a local South Australian audience. By 2003 Elk Creative was contracted to create the first Swellnet brand and help design and build the 2nd stage website. Since these early stages, Swellnet has grown to a national leader in surf and weather forecasting. Its daily local web traffic alone is in the 1000’s and is only expanding as it heads further into an international market.
Check the surf here: www.swellnet.com.au
