Mint advice is a financial planner focused on those in the earlier stages of their lives. With a younger demographic in mind we wanted to create a brand that demanded attention, was fun, playful yet professional. Rather than focusing on the mint the plant, or mint money we played with the idea of the mark of quality literally capturing the perfect guidance offered by Mint Advice.
We extended the logo into a full suite of usable brand elements, along with a style guide giving Mint advice the ability to produce on brand marketing material moving forward.
